Embedded SIMs NOT the End for MNOs Competing Against Apple & Google for Customer Ownership
Whilst only 7 million embedded SIMs shipped in 2012 the advent of standards and subscription management are expected to result in 195 million devices including the technology by the end of 2017. Many assume that MNOs will be the biggest losers if embedded SIMs crossover into smartphones, tablets and consumer electronics devices. However, a new report from ABI Research concludes that, whilst the likes of Apple and Google would benefit from the introduction of embedded SIMs, it is the MNOs that potentially have the most to gain.
